Case Study: BLM’s 10th Anniversary Conference at the historical Teatru Manoel

Case Study: BLM’s 10th Anniversary Conference at the historical Teatru Manoel

Business Leaders Malta marked their 10th anniversary with a show-stopping conference at the historical Teatru Manoel: Europe’s oldest working theatre. We managed to pin Gianni down for a couple of minutes to share some tips on how to throw the ultimate conference.


  • Think outside the box by choosing a special and unique conference setting:
    To commemorate this milestone, we wanted something different and simply jaw-droppingly beautiful … something that had never been done before. We were the first to organise a full-blown conference in one of the finest theatres in all Europe. The idea was a sellout.
  • If the venue is not set up for your requirements, make it work for you:
    The question with this choice of venue was how to transform the performing art and theatrical venue to a full-blown conference and audiovisual set-up. We lost in some ways but gained in many others. Nevertheless to be honest, it was probably amongst the easiest setups ever, as the stage and lighting were already there. The ‘challenge’ was to accentuate the beauty of the theatre and fit with the venue’s atmosphere. We are used to turning it up a notch and being quite cutting-edge vis-a-vis technology and layout. This time, we went for simple and elegant, with a dominant borderless screen and a Persian carpet.
  • Always remember your goals:
    Our goal was to create an atmosphere that complemented the setting and provided the audience with a holistic and consistent experience. We did not set out to change the essence of the historic and majestic venue but to accentuate its beauty and give the audience a feeling of really being treated to something special.
  • Do you want any extras with that? Yes please:
    To add to the venue set up, we then ensured the conference ticked all the boxes for a positive delegate experience, including clear audio, a smooth registration process, seamless audiovisuals, speaker support to ensure effective delivery of presentations, loads of networking opportunities, and conference icebreakers to avoid any ants in our delegates’ pants.

“If I may say so myself … Chapeau team Jugs!”  – Gianni Zammit, Jugs & BLM Director

Give us a shout for more tips on how to put on a show-stopping conference.



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