Case Study: Adding the Wow Factor to the IFR Championship Cup

Case Study: Adding the Wow Factor to the IFR Championship Cup

What an event! More than just a football tournament, the IFR Championship Cup has its own IFR Village and numerous networking opportunities. In a nutshell, it’s a FUNtastic sporting event raising funds for a great cause. In just two years, it raided €22,000 for charity – impressive and just the kind of things we love to support.

The client’s brief: give the event a wow factor and entertain participants and guests, whatever their age and capabilities.

In this vein, we retrace the fun and challenging games, fierce competition and team spirit that went down in September 2019, as we explore the 4 most important highlights of IFR as voted by the JUGS crew.

A bespoke conference in an unusual setting

It was fun, mad, crazy yet our creative juices came to life in order to transform a not-so-typical conference venue  – a car showroom – into an opening ceremony event fit for a panel of speakers and a number of guests. The checklist included backdrop, stages, screens, comfort monitors, audio, lighting … and of course, an after-party: all of which we set up within a 24-hour timeframe!

A knock-your-socks-off party

This is one of the best parts of our job – getting a crowd to network and have fun. And if a glass of Prosecco is known to get the party started, then what would a whole wall of it do? Our prosecco wall brought a unique touch to the event and is a perfect example of our creativity. We combined this with live entertainment and violinists who played in sync with a live DJ – bringing a unique touch of fun and class to the event.

Adrenaline-pumping teambuilding for the whole family

Time flies when you’re testing your strength and balance, and trying to remain the last one standing on our gladiator inflatable joust. While the football tournament took place, we had a whole lotta inflatable fun set up for the entire family: from a Human Table Soccer, Giant Dart Board, Gladiator Ring, Soccer Dart, an 8-metre Climbing Wall, Giant Connect 4, Draughts Table, Table Tennis, and more. The aim: ensuring buzz endorphins could be felt from whichever side you were on – participating and spectating. May we add that all this was set up in the only blistering rainy & windy week of summer … and of course, we made it happen.

The ultimate chillout experience

Not all of us are Ronaldo’s that can run for hours without experiencing a mini-heart attack! What puts this event above others is the extra unique touches that it provides, such as the chillout area. Instead of the usual tables, chairs and bar, we put together a combination of plants, sofas, bean bags and virtual reality games to give guests the ultimate way to wind down, wander off and forget their pains and troubles.


Exceeding expectations is something we love to do and it’s safe to say this event was one for the books. It ultimately boils down to careful planning and organisational skills, so if you want to create an event that’s just as memorable, think no more and give us a shout.



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