Both digital and experiential marketing have become crucial tools to break into a new market. Together with our marketing partners, we pushed Tough Mudder’s incredibly unique selling point through the advertising of the event as a teambuilding activity for companies and fitness centres, and an opportunity to push physical boundaries with friends, and the event tickets practically sold themselves.
We curated engaging content for our target audiences and garnered an impressive reach in the run-up to the first edition of Tough Mudder Malta (yes, more Tough Mudder events will be announced soon!). Throughout the months following our first announcement posts, we shared a consistent stream of photos from previous Tough Mudder competitions across the globe, how-to video clips of training exercises to prepare for particular Tough Mudder challenges and we even organised a few online contests to win free tickets!
However, our favourite on-ground awareness campaign has to be the interactive stand which our team set up on the University of Malta campus throughout Freshers’ Week to challenge anyone who dares to a Tough Mudder taster. This not only went down a treat, particularly with competitive students, but also got people talking about the Tough Mudder event. Mission accomplished!